Intelligent business opportunities of LED lighting are highlighted with the tren

2019-07-31 09:51:33  Industry News

Since the 1990s, with the rapid development of lighting industry, the concept of intelligent lighting has gradually emerged in the industry. However, due to the influence of market consumption awareness, market environment, product price, promotion and other aspects, intelligent lighting has been in a slow development stage. In recent years, in order to improve the efficiency of energy saving, the governments of Europe and the United States have introduced new energy laws and regulations, such as increasing tax subsidies by the U.S. government to encourage enterprises to replace lighting systems; California has introduced new building regulations requiring that the density of lighting power use be strictly in accordance with the standard building standards to force the introduction of automatic dimming systems. Manual control is prohibited; the EU Energy Directive sets a 20-20-20 target to reduce greenhouse gas emissions by 20, reduce energy consumption by 20 and increase the proportion of renewable energy by 20 by 2020. Various policies drive international LED lighting brand enterprises to strengthen the deployment of LED lighting schemes that can adjust brightness independently according to the environment, thus driving the upsurge of intelligent lighting development.

In China, although intelligent control has not yet formed a large-scale consumer market, most lighting enterprises have seen the general trend of intelligent lighting and are actively moving towards the trend. On the one hand, energy laws and regulations strictly restrict the power consumption of enterprises and households. It is difficult to meet the increasingly stringent requirements to simply replace LED bulbs. Therefore, LED lighting manufacturers begin to vigorously promote intelligent lighting control system that can automatically adjust brightness according to the environment, further enhance the energy-saving power of LED lighting system, and strive to develop the wisdom of enterprises. Can control products. At the same time, the enterprise has been exploring the suitable mode for the development of this industry in channel construction. As a result, the number of products approaching the actual demand is increasing, and the functional positioning and stability of products have made considerable progress. On the other hand, enterprises, designers, engineering companies and other groups also actively guide consumers to accept and recognize intelligent lighting products, and promote the rapid development of intelligent lighting.

Business opportunities highlight that the intelligent lighting has become an inevitable trend into the 21st century, China's national economy has developed rapidly, and the real estate industry has made rapid progress. The lighting industry closely related to the real estate industry is also seeking innovation and breakthroughs in the face of enormous opportunities and competition. As a result, a variety of technological manufacturers have emerged. The voice of intelligent products is growing, especially the combination of lamps and intelligent control systems, which has become the most competitive product in lighting solutions.

According to Philips'official data, the global lighting market will have a revenue of 90 billion euros by 2020. Among them, up to 57.4% of the revenue comes from LED lamps and control systems, which will become the main source of revenue for LED suppliers. According to authoritative data, the global output value of intelligent lighting has reached 91 million US dollars in 2013, and is expected to double rapidly to 250 million to 300 million US dollars in 2014, and to reach 1.471 billion US dollars in 2019. At present, Europe is the largest market for intelligent lighting, especially for commercial buildings, outdoor lighting and automotive applications. North America is the second largest market, attracting more and more local LED enterprises to invest in the development of intelligent lighting products. The Asia-Pacific market is considered as the most potential emerging market. The growth rate of related output value from 2013 to 2018 will be increased. As high as 37.7.

Faced with the new blue sea of intelligent lighting, many lighting industry giants have made intensive plans and formed alliances with each other to seek common development. Dialog, En Zhipu, Italian Semiconductor and other LED-driven IC developers have also proposed design schemes including chips, networking technology communication protocols and application software, in order to reduce the threshold and overall BOM cost for LED lighting system enterprises to develop intelligent lighting products.

Some people once described the relationship between LED and intelligent system as follows: LED lighting, like a Porsche, may travel at a speed similar to that of a tractor on a muddy country road, but if we build a road and sell it to users with Porsche, it will obviously make users feel more convenient and enjoyable. But how to build this road and what kind of problems we will encounter when we build this road are the problems we have to face. Similarly, how to make good use of the characteristics of LED to break the bottleneck of intelligent lighting is a problem that every lighting enterprise needs to think about. At present, for lighting enterprises which have made some achievements in the field of intellectualization, how to make further efforts in technology, improve the maturity of the overall control of the system, and how to better integrate the system with the lamps, so that users can better grasp the control of the system and the use of lamps, so as to make intelligent lighting control. Really landed.

In spite of the industry's consensus on the development prospects of intelligent lighting, the giant enterprises at home and abroad are also committed to promoting the development of intelligent lighting, but intelligent lighting is still a strange term for most ordinary consumers. At present, the intelligent control system products of many enterprises are still in the stage of research and development and perfection, and most of the products that have been put into the market are only used in hotels, clubs, villas and other high-end business places, and their applications are not extensive. There are many reasons for this phenomenon, one is that the technology is not mature enough, the other is that the cost of the whole intelligent control system is too high. But for ordinary consumers, the main reason why the intelligent control system has not reached the hearts of the people and become the necessities of life is that the intelligent control system is not practical. When conducting the public opinion survey, I learned that many consumers have an indispensable attitude towards intelligent lighting. They do not catch cold to all kinds of additional modes in the intelligent control system. Anyone who has nothing to do will turn his home into a concert hall, a stage, a high-end restaurant, and a conference room. What about it? Ordinary consumers'understanding of intelligence is more convenient, more energy-saving, more scientific, more inclined to create a comfortable family atmosphere, and gorgeous lighting mode is like magic, although it will bring people a moment of surprise, but it will not become an essential part of life, and over time it will even become a high-priced decoration. As a group of designers who have the most thorough understanding of lighting and better understanding of market demand, they express another concern: the intelligent control system is difficult to land, and its stability and cost are the biggest obstacles. From the design point of view, intelligent lighting must develop in the direction of people-oriented, according to different needs for different lighting design, so as to achieve the purpose of giving space emotions and making space more flexible.

But at present, whether it has been pushed to the market or is striving to build intelligent lighting, all of them are moving toward a higher direction. Many manufacturers even believe that the final result of the development of LED products will inevitably be the combination and matching with the system, rather than simply selling lamps and lanterns. However, when LED is still used as light source products, the price is still the main consideration in the eyes of consumers. Even though the combination of LED and intelligent control system has given it various desirable advantages, it still can not attract ordinary consumers. Therefore, it is still a long way to go for intelligent lighting to be friendly to the people.

Since IBM put forward the concept of smart city in 2009, the development of smart city in China has been booming. By 2013, more than 400 cities in China have announced the construction of smart cities. The construction of intelligent city will inevitably lead to the development of intelligent lighting, which is a cause that needs to be popularized and recognized. If intelligent lighting blindly follows the line of taller and higher, it will be defeated by another wave of luxury goods in the end.

The rule of many industries is that demand determines production. However, miracles are often created by ideas that do not follow the usual path, thus becoming the leaders of the times, such as platforms born in the Internet era. Therefore, in today's era, the only way to survive is to keep abreast of demand. Development always comes from innovation, from the exploration and deepening of the overall needs of society. Therefore, the development of intelligent lighting must also be based on the development of the whole society and the potential consumer demand, so as to create the most realistic intelligent lighting products.